🔸Business users

For brands and agencies, tracking interaction metrics is crucial to achieving their KPIs (Key Performance Indicators). By monitoring metrics such as engagement rates and click-through rates, they can gain valuable insights into their audience and adjust their social media strategy accordingly.

E-commerce is another area where metrics play a vital role. Sellers, merchants, and other e-commerce players require good ratings and reviews on e-commerce platforms to attract customers and build trust. This is particularly important in today's competitive e-commerce landscape, where consumers have more choices than ever before.