🔸Potential growth of Digital Marketing & Social Commerce

Social commerce is a growing trend that has been fueled by the global pandemic and the shift to online shopping. In 2021, global social commerce sales reached $492 billion, but it is expected to nearly triple by 2025 to reach $1.2 trillion, according to a new study by Accenture.

With more people spending time on social media platforms, it's no surprise that they are also merging their social media activity with their shopping. Instagram and TikTok, in particular, have launched several features that allow users to buy products directly from within social media platforms, making it even easier for consumers to shop.

As social commerce continues to gain traction, brands are leveraging social media checkout and shopping integrations to stay competitive. To succeed in this market, marketers need to explore various strategies such as influencer marketing, creative calls-to-action, and user-generated content. Influencers can help brands reach a wider audience and increase their credibility, while creative calls-to-action can encourage users to make a purchase. User-generated content, on the other hand, can help brands build a community and increase engagement with their audience.

Overall, social commerce is an exciting trend that presents unique opportunities for brands to connect with their audience and drive sales. As more and more consumers turn to social media for their shopping needs, it is crucial for brands to stay up-to-date with the latest trends and strategies to stay competitive in this fast-paced market.